Regardless of the kind of business that you have these days, having a website is mandatory. Even those that are involved in the gym and fitness industry need a reliable website to bring in new customers and establish their online presence. But it’s not enough to focus only on having an attractive gym website design. If you want to increase readership and bring in new clients to your business, you must also put in some effort in your content marketing.
Here are some content marketing tips to take your website from good to great:
Know Your Audience
Since your business is in the health and fitness industry, then your audience are people who are health buffs and fitness enthusiasts. But you may need to go as far as crafting a document that explains the different personas of your target market in order to get a better understanding of your audience. By creating user personas, you’ll be able to have a clear picture of your audience which makes it easy for you to come up with content that revolves around the kind of lifestyle and personality that they have.
Come Up with an Editorial Calendar
The best way to streamline the content of your gym website design is to come up with an editorial calendar. If you’re using WordPress, there’s an editorial calendar plugin that you can use. Otherwise, you can use Google Calendar. Start by choosing the posting frequency of content for your blog and then brainstorming content ideas. Make sure you jot down each and every idea that will come to your mind. Check out your competitor’s websites for more ideas. Take a look at niche forums as well or search Twitter and other social network sites to learn about the interests of your audience and what’s trending at the moment.
Repurpose Your Content
You don’t really need to keep on publishing new content to reach out to your target market. Consider repurposing your existing content and come up with a fresh spin based on the latest happenings in the health and fitness world. Simply update your existing articles and blogs and then republish them. By repurposing the existing content in your website, you’ll be able to reach new clients who haven’t heard about your business before. This also allows you to target them in varying channels and gives them more reasons to keep coming back to your website.
Measure Your Goals
Do you want to know if your content marketing efforts are paying off? Then take the time to measure the ROI of your content marketing strategies. Your revenue is not the only indicator of how well your content marketing strategies are doing. There are several other factors that you need to take into consideration when keeping track of ROI. Among these are the traffic, exposure and authority, leads, sales, and social media engagement.
Content marketing may be time-consuming but it’s extremely important. No matter how attractive your gym website design is, if your marketing strategies are not working, then you still won’t be able to establish a good presence online.