While we all know the importance of keeping tabs on our website content after it has gone live, very few business owners do this.
That’s because most businesses simply don’t have the time to regularly follow up on content. Once an article or a piece of content is published, it’s on to the next one.
However, taking the time to review your website content can really help you refine your digital strategy because then you’ll find out what’s working and what isn’t so that you can make improvements. Plus, this will definitely improve your website’s overall performance, its ranking and conversion rate.
Now, there’s no better time to do a full content audit than when you’re redesigning your website, and this is what most web designers recommend.
A Good Website Redesign Content Strategy
The following questions are a useful way for anyone to analyse the existing content on their website before deciding to transfer it to the new one.
This is your checklist, so make sure you’ve got your pen and paper ready:
Is it relevant?
Check to see if the information contained within the content is still relevant. During this process, you’ll find that some of the content is timeless, while some has become irrelevant over time.
Is it practical?
As you comb through some of your older content you might notice broken links or images that need to be addressed, especially if you plan on keeping that piece of content. Now is a good time to also check if the content is still displaying the way it was when you initially published it. Also, make sure that it has the correct meta description as well.
Is it accurate?
As any web designer will tell you, it’s important to make sure that the information contained within the content is still accurate. This includes the dates, names, contact details, external links, addresses and grammar.
Is it unique?
You may also notice that after months or even years of content posting that there has been some repetition of recycling of the same content. It’s these redundancies that you’ll need to get rid of as you redesign your website. Keep in mind that it’s important to have a wide range of different topics available for users to explore, and people don’t want to see the same topic being covered several different times in the same website.
Is it clear?
This particular question refers to the readability of the articles. Ideally, you want to have articles that are easy to scan through, because not many people have the patience to read through huge blocks of text online.
Is it located strategically?
Check to see if the content is placed strategically on the website so that users won’t have a hard time finding it. It should also flow with the content that comes before and after it, so as to create a seamless user experience.
Is it valuable?
Remember that your content is there to help the user solve a problem. As such, it should add value to their experience, whether its point is to explain a certain topic or to help them understand your product or service. You also want the content to deliver on what’s promised by the title and meta descriptions that bought the user to your site in the first place.
Fancy giving your website a complete facelift? Call web designers and get started on your content audit and strategy.