A Beginner’s Guide to Business Blogging

A person writing on their laptop

We know that as a business owner or marketer your time is already tight and adding business blogging as an extra responsibility seems unnecessary. However, when you consider the benefits offered by starting and managing your own business blog, you’d probably change your mind.

For one, blogging can help you form a more interactive relationship with customers, as they’ll appreciate your regular blog posts instead of always being greeted by the same page every time they visit your website.

Secondly, posting good content on a regular basis enables you to retain your current customers, making it a nearly effortless way for you to ensure repeat business.

Also, blogging will improve the relevance and ranking of your website on the Google search engine index. Plus, regularly posting good quality content is a fundamental aspect of good SEO and will keep you in your customers’ good books.

If you want to reap these and other benefits of business blogging, read on for some helpful tips on how to get your business blog going, and make sure you hire a website designer so you can end up with a great website.

What is Good Business Blogging?

Business blogging is similar to the marketing techniques that you’re already familiar with, in that it requires you to invest a lot of your time in order to see results. You also have to keep in mind that there’s a difference between simply blogging and actually doing it right.

For example, it’s easy to get hyped up about business blogging when you initially hear about its benefits, but all the hype and planning in the world will not get you a world-class blog if you don’t put time and energy into it. Posting once a month won’t cut it, and publishing sales articles definitely won’t impress your site visitors either. It gets even worse when a site owner doesn’t even bother to interact with customers to respond to comments and questions in the comments section.

On the other hand, if you start your business blogging journey by putting together a detailed content calendar along with your website design, you’ll be a bit more motivated to follow through with it. This means posting at least two long-form articles per week that have an informative yet fun and quirky angle, and then dropping by to interact with site visitors by responding to comments and questions in the comments section throughout the week. You can even go as far as to continue the conversation on your social media accounts if you have time, so you can really increase your brand profile and get the results you want.

What to Write About?

There are plenty of different formats that you can choose from when it comes to writing blog posts and these include:

  • Informative Content: These types of articles are crucial to a business blog because they will always be relevant and will continue to bring visitors to your site. For example, if your company sells vegan meat alternatives, posting recipe articles about your products will appeal to the wider vegan community and bring value to your customers.
  • Linkbait” Posts: This content style is all about getting the maximum number of page links per post, and is usually in the form of “listicles” or will have an attention-grabbing heading for maximum effect.
  • Commentary or Industry News: This type of content is a great way to establish your site as an authority in your field and can play a huge role in improving your search engine rankings as well.
  • Behind the Scenes Posts: You can also post blogs about what goes on behind the scenes of your company, and you can hire a website designer to do it for you in video or image form.