Nowadays, having a website is not a luxury. Instead, it’s a necessity for every business. However, just because you’ve invested in truly attractive web design doesn’t mean that you are already attracting customers into your business and eventually increasing your sales.
While there are numerous reasons why your website could end up being ineffective, here are some of the most common reasons why some websites fail.
Contains a Lot of Jargon
So you’re an expert in your field and you want to show to your readers your knowledge about your niche. But except if you want to limit your audience to only a group of tech experts, your average customer may not understand the technical terms and other jargon that you’ll use when describing some aspects of your business. So try to avoid using jargon when writing content for your website.
Doesn’t Show Essential Information
Aside from looking for information that can help to make their lives better, your customers will also look for some other important information like the location of your business, contact information, product and service details, and pricing. You would be surprised at how many businesses don’t have these important details available on their website. If you want your customers to know more about your business, then there’s really no excuse for excluding this information from your website.
It’s Not Mobile Friendly
This shouldn’t come as a surprise but recent data shows that mobile usage has actually surpassed desktop. And as the use of smartphones continues to grow all over the world, this trend will also continue. This means that Internet usage is now slowly moving away from desktops to portable devices like tablets and smartphones. If your website is not mobile friendly, then you can’t expect higher conversion rates.
Doesn’t Have Enough Content
Your customers turn to your website to search for solutions to their problems. Unfortunately, they can’t find the information that they need simply because your website doesn’t have enough content. This is why it’s very important that your website is constantly updated and contains new and valuable information that addresses your customer’s real-life questions.
Loads Very Slowly
Customers prefer to visit a website that loads quickly. And this is very important to remember because statistics show that almost 80% of online shoppers are less likely to visit a website again if they don’t enjoy the website experience. There are certain tools that you can use to test the speed of your website so take advantage of them.
Doesn’t Have Clear Calls-to-Action
The last thing you want is to leave your visitors guessing what you want them to do on your website. Therefore, you need to give your customers instructions by providing a clear call-to-action button. You can also choose a web design package that already includes call-to-action buttons. Remember that without a call-to-action button, your potential customers can’t move forward to buying the products or services that you’re selling.