A prediction by Mary Meeker, a technology trend analyst, that indicated mobile technology will overtake fixed internet access, is gradually becoming a reality. It is estimated that by the close of 2018, mobile-based traffic stood at 52%, and was expected to be a large focus for new-line business web designs.
What are the implications for website owners?
- First, websites that aren’t responsive, or mobile-friendly run the risk of losing a substantial amount of revenue.
- There is also the risk of a slump in rankings as most traffic will be on smartphones and tablets.
- Website owners who don’t quickly adapt to these systems may incur hefty losses and developer fees as they attempt to achieve compliance.
Tips to Assist in Website Updates
This revelation may come as a surprise to many, but there are some tips and tricks that will help mitigate the negative effects for website owners.
Differentiating your website to suit a mobile-based clientele may do more harm than good. This is because it may oversimplify your site, and make it difficult to operate. Building a separate mobile site from scratch, on the other hand, may be cheaper, but it means you will have to upload content in duplicate.
Your business model and overall strategy will be clearly spelt out only if you do intensive research on what model will work for you.
- Simple Web Design
The simpler the design of your website, the easier it will be to run on multi-channel platforms. The characteristically smaller wiggle room and screen space on mobile devices make navigation a bit tricky. This is why developers save spaces for the most important operations.
- Leave Sufficient Room For Calls To Action
The limited screen space means there is less room for wordy content. Since CTA’s are mainly geared towards task completion, they should be conspicuous and strategically placed. This will ensure potential customers focus on them. CTA’s encourage users to sign in, to book for purchase, as they are the most effective way to push conversion and spark interactions.
- Establish And Maintain Brand Uniformity
Your logos and graphics should be uniform on any platform. A client should be able to recognise your merchandise even on limited screen space. This creates a level of trust, and it also shows that your brand reputation is important to you.
- Navigation Ease Is Key
How effective your website is will largely depend on how fluid your navigation system is. This includes anything from legibility to how your buttons are placed, as well as how well your content is laid out. Mobile users typically have a much higher task completion rate, so the easier your site is to navigate, the more likely you are to have a higher conversion.
- Use customer demographics to drive your content
The most important feature here is to know whom you’re targeting. What are there likes, dislikes, what are they likely to respond to? Researching and understanding your niche is the most effective way to know how to talk to your customers, and what will get a rise out of them.