You should keep in mind that users visit your website in order to satisfy certain goals, perform specific tasks and find answers to some of their questions. If they are unable to find what they need from your website, then they will go somewhere else. This is why is a good web designer wanted, to make sure a website is fully functional and contains everything that the visitor user needs.
Here are some of the lessons that we can learn from a poorly designed website:
Minimise the Number of Clicks
You shouldn’t make it difficult for your visitors to browse through your website. Web users just don’t want to have to click on multiple pages just to get to where they want to be. When navigating, they don’t want to stop at the homepage to read. They simply want to keep on moving so they can find the right page that will provide the answers to their questions.
Give Meaning to the Links
If you want to make a good impression on your website’s visitors, then try to make your links as descriptive as possible. You don’t need to inform your readers “click here” or “read more” or “go to the next page.” They would prefer to be told exactly what they are going to read if they are going to click on a particular link. This is why is a web designer wanted, to make the links as meaningful and descriptive as possible.
Make Copy Easy to Scan
If you want to give your visitors the best experience when browsing through your website, you need to make the copy easy to scan for them. The copy should include bullets and subheads because lists make content easy for the customers to read and help them easily skim through the vast amount of information on your website. As much as possible, keep the lists short and simple. However, if your list needs to be long, surround it with plenty of white spaces to break it up.
Heading Content Has to Be Concise
Poorly designed websites tend to have a heading content that’s less descriptive and not concise. If you want to easily grab the attention of your target customers, then try to come up with a heading that will stand out from the rest of the text in your site. Well-written headings help make it easier for your users to scan through and find the exact information that they need. This can also help to make the information on your website less dense, which is more readable to web users while giving them a quick overview of the entire page.
Less if Often More
In everything, less is often more. This is also applicable to web design and this is why a good web designer is wanted; to eliminate a lot of distracting features from a website. This could mean eliminating flash animation, scrolling text, and other distracting website features. You should use animation only when you think it’s necessary.