While you may think that you have a professionally designed website, it is ultimately the satisfaction of the users- your customers- that will determine whether or not you’ve employed good website design. Of course, a lot of factors go into the functionality of a website, such as ease of use as well as aesthetic form.
Poorly designed websites are usually a pain to use, with sub-par Google Analytics stats that are characterised by high bounce rates, low conversions, few pages per visit and visitors spending very little time on the site.
So how can you achieve good website design?
Check out the top 5 design practices that professionals employ to design beautiful, effective, easy to use and engaging websites.
First off, you need to determine the purpose of your website. What are users visiting your website for? Is it for entertainment, for information, some sort of interaction or to shop? Make sure that there’s a purpose behind each page on the site, and that each page is able to efficiently cater to your customer’s needs.
As you may already know, we live in the age of distractions. So if you want to capture people’s attention towards your product or service, you need to communicate clearly, and make your content readable, easy to understand and engaging. You can do this by arranging the content into headlines and subheadings, avoiding long sentences, and using bullet points or enumeration.
Typically, the best fonts to use are Sans Serif ones like Times New Roman or Arial, because they’re easy to read and don’t contain any unnecessary frills. You also want to go for a font size of 16pt and above, as anything lower might hurt your customer’s eyes, while a maximum of 3 point sizes and 3 typefaces is ideal for creating a contemporary and streamlined design.
Create a well-balanced colour palette that enhances the look and usability of your website. The idea is to blend together complementary colours that create a sense of equilibrium, while the differences in the background and text colour should make for a comfortable reading experience for your user’s eyes.
You should use vibrant colours strategically, and place them in noticeable areas like on the call to action or ‘add to cart’ icon etc. You can also use a white background to give your website a clean and contemporary look.
Use high-quality images to visually connect with your audience and cleverly position your brand. If you don’t have high-quality images of your own, you can alternatively use stock photos which are available for purchase online.
Use beautiful graphics, info graphics, and videos to communicate your message more effectively and appeal to a wider audience, because some people prefer watching content instead of reading.
Another key element of good website design is effective navigation that enables your users to move around the website quickly and easily. You can achieve this by incorporating certain characteristics into the website’s design, such as clickable buttons, a logical page hierarchy, and also take advantage of the ‘three click rule’, which states that users should be able to find what they’re looking for with three quick clicks.