The best portfolio web design online comes with the most effective SEO strategies. This is because search engine optimisation is as important as the website itself. It’s been several years since Google rolled out the Panda update. Yet, it has since been introducing several algorithm changes in an effort to improve the web users’ search experience. If you’re going to stick to the same SEO strategies despite the changes in the nature of the search, then you’re making a big mistake.
If you want to rank high on Google, here are some of the bad SEO habits that you need to stop doing.
Not adapting to the changes in the SEO landscape
SEO is evolving fast. An SEO strategy that may have been effective several years ago will no longer be effective now. If you want to rank high in Google, you should be able to adapt to these changes. This might seem straightforward but many websites fail to follow this. If you don’t stay on top of things, you’ll be getting nowhere in your SEO strategies and you’ll possibly fall behind your competitors in the industry.
Overlooking the technical issues of your website
If you are not going to stress about the technical issues that have been going on in your website, then you will understandably fall behind in the rankings. You have probably spent a lot of effort and time coming up with a good portfolio web design but if you are going to ignore important issues on your site, then all your efforts will go to waste. Therefore, take the time to address your website’s technical shortcomings. You may not be aware but these issues could affect your website’s search engine ranking.
Creating content for its own sake
You can’t be successful with SEO without content. But, that doesn’t mean you can simply come up with just about any content. Content that’s only “so so” will not take you anywhere and is definitely a big waste of time. If your website comes with a blog, then make the most of it by providing valuable content that your readers will love. The goal is to position yourself as an authority in your niche where your insights and thoughts encourage engagement among your visitors.
Putting SEO before users
Some SEO specialists tend to forget why search engines have been created in the first place, which is to cater to the needs and interests of web users in the best way possible. Nowadays, search engines will not just provide relevant results but will also match the results with the user’s intent more accurately. Therefore, if you want to rank high in the search engine, you have to put more emphasis on your users before anything else.
Trying to manipulate rankings
Search engines may have detected most of the black hat techniques in SEO but there are still many SEO specialists that use tricky SEO tactics that they think are effective. If you’re going to do this, remember that it will only be a matter of time before the search engines find out. When this happens, your portfolio web design will surely be affected.