Regardless of how large or small the website you’re redesigning is, it’s crucial that you have a plan in place to guide you through the process. It’s also important that you set quality goals for your website from the beginning so that you can create a website that’s both user-friendly and responsive.
The planning usually starts from the initial meeting and should cover every step along the way to the wire frame and beyond.
Here’s a step-by-step guide on how to have a winning web design project:
A Solid Kick-Off Meeting
The purpose of a kick-off meeting is to accommodate everyone to the purpose of the project. It’s not necessary for everyone to attend this meeting in person, and you can hold it via a conference call.
Ultimately, the objective of this meeting is to discuss your goals for the website, what your plan is for the information architecture, go into the technical details and even start working on the design aesthetic.
You’ll do well to set aside at least one full workday for this meeting so that you can cover all aspects of the planning phase.
Homepage Information Architecture
For the best results, organise the information architecture into a bulleted list so that everyone knows what the layout order is. This approach makes it that much easier to apply responsive design to the website.
Some of the elements that you might choose to incorporate into the website include:
- Branding statement to give site visitors an idea of what the company is all about.
- Variable featured content to highlight different aspects of the website that you’d like visitors to explore.
- Site navigation: Ease of use must be a priority and one of the most versatile layouts is the infinite scroll which has an anchor text format.
- Services/value propositions: For the best results, separate this section into three parts and add images to communicate your value proposition and the services you offer in an engaging way.
- About us: This page is one of the most visited in any website so you want to make sure that it includes information about the team behind the business, as well as its strengths and processes, with very few design banners for websites included.
- Communication is the key to customer retention and could include a blog, newsletter and active social media profiles.
- Lead generation: Give your site visitors the option to fill out an inquiry form if they’re not able to find the answer to their question in the FAQ section.
- Footer content: This is where the link for your social media pages, legal information, copyright information and site navigation comes in.
As the name implies, a sitemap pretty much contains all the steps required to ensure that each page on the website comes out as expected. Depending on the design company, it could be in the form of a Google Drive spreadsheet or even through the templates provided by the Slickplan platform, where you’ll also find plenty of design banners for websites.
A wire frame is basically the bare bones of a website before you put up any content on it, and you want to see it in this state so that you can get an idea of how it will look and perform on different devices. Design banners for websites usually come in after this step and will help with the aesthetic aspect of the site.